I have to admit. 

I spend more time on social media than I probably should. 

When videos pop up on my phone, that piques my interest – I go ahead and watch them.

When an ad for something pops up, that I know dang well I need – I go ahead and buy it.

This whole time I thought I was doing these things, only because I wanted to. 

I took a step back and realized that most of my recent buying decisions have been influenced by social media in some way.

• My barber – Found him on Instagram

• My mentor – Found him on Instagram

• My girlfriend’s Stanley Cup – She found it on TikTok

Then it dawned on me.

Everyday people are making money by using social media to sell their product or service to other – everyday people.

You may be thinking, ”So what does this have to do with word of mouth marketing?”

Keep reading.

What does this mean for word of mouth marketing?

Most people feel trapped relying on their network or bigger companies for work.

• Home service businesses: Angie’s list

• Freelancers: Up work

• Sub-contractors: General contractors

• Brick and mortar: Foot traffic

Bigger companies pass work down to them after – they take their percentage and leave the smaller business  with whatever is left over. 

From these leftovers, they now have to go and pay their team and their business expenses. 

Leaving them with little to nothing to take home.

Relying on your network puts a direct cap on the amount of opportunities that you have access to. No wonder it feels impossible to grow.

Whenever your opportunities are limited it doesn't matter if:

• You have a good reputation and reviews

• You know how to close deals

• You have years of experience

If only the people in your network have access to you – that's all the business you will get.

We help you get business outside of your network in 30 days in Digital Floorist.

Why are people ditching word of mouth?

The bigger companies that I mentioned, most definitely have a marketing budget. After all, they make their money off the backs of their subcontractors.

Then those apps out there that sell leads to business owners. 

– They’re not cold calling.

They are using social media to market. 

• They run ads to potential customers

• Collect they’re contact information

• Then sell it to the contractors

One of the bigger ones is currently facing a lawsuit right now for over-promising on lead quality. (read)

Brick and mortar business owners are quickly becoming tired of being beaten to the customer. 

While they sit around and wait for foot traffic, these companies are able to meet with customers where they’re at.

At home – on their couch – scrolling social media.

Business owners are realizing that with social media, they now have the opportunity to:

• Get engaged leads that show interest first

• Keep more profits for their business

• Generate their own work

• Put money in and get more money out – scale

76% of users have bought a product based on a brand’s social media - Forbes

Here’s what you need to do to get your business back up to speed.

Double your leads:

Don't fall into the trap of thinking work is slow because of the economy or something. People still need your services – they just can't find you.

You need more leads.

When you double your leads, you double your business:

• 10 leads = 3 customers = $3000

• 20 leads = 6 customers = $6000

Even when you keep everything else the same – you can still 2x your business.

Check out Digital Floorist to get more leads.

Having more opportunities doesn't just mean more money.

It also means:

• Better clients (don't have to be desperate)

• Increase in prices (more demand for your services)

• More feedback (see what people like and don't like)

Generate your own leads:

If you want to become independent from these bigger companies and break out of your word-of-mouth network,

You need to remove the cap on the amount of opportunities that flow into your business.

You're going to need to have your own source of opportunities coming your way.

Here’s what you can expect:

1) Make more money for your team.

When you don't have a bigger company taking 20-30% off the top of each job, you’ll finally be able to keep 100% of your earnings.

It's completely up to you what you do with the money.

Having this money gives you the opportunity to hire better quality employees that you can actually afford to keep on the team.

2) Consistently work your team.

What good is having a strong team if you can't keep them busy?

Being able to control the amount of work you get based on the amount of money you invest is a game changer.

Instead of waiting on a call or notification telling you when to work, you'll be able to plan work months in advance.

In today’s digital age, the effect social media has on us cannot be ignored.

From personal experiences to business decisions, social media is shaping our choices. Despite how we feel.

Word-of-mouth faces limitations in providing businesses the amount of opportunities they need to compete in this new market place. 

Larger companies and middle man control the workflow

– Leaving smaller businesses with scraps

However, social media offers a direct avenue to:

• Engage with customers

• Generate leads

• Scale operations

By using digital platforms businesses can finally take the cap off of their opportunities.

The future of marketing lies in adapting to the digital landscape and taking advantage of its potential.

We help you get your foot in the door at Digital Floorist.

Now go get some opportunities and enjoy your week.

La’myris