You probably see a bunch of flooring ads all over your timeline.

Some say “Get thousands off!”.

Others say “We are the best in town because…”.

As a beginner, it's easy to think that you need to do this as well (in order to get leads from facebook ads).

I know I did.

I started off running ads for my clients that looked like everyone else’s. Yes they got leads – but they  were never high paying leads.

Only people who wanted to get:

• More for less

• Something for nothing

• Cheap work

Discounts do grab attention – but this is not the kind of attention we want.

No business can operate successfully with these kinds of customers. 

Since then I've transformed the kind of customers my clients get from broke to high paying.

But first I had to get clear on a few things.

Who are you talking to?

You want to attract customers that:

• Pay higher

• Don't need discounts

• Care less about price

• Care more about quality
  

It's vital that you get crystal clear on who exactly it is that you are trying to attract. This way you can start to work backwards and uncover their mentality.

After you discover the buyer's mindset – only then will you be able to create a message that resonates with them.

Understand Their Mentality

Price is what you pay, value is what you get.  - Warren Buffett

These kinds of people are not turned by flashy $2000 off discounts.

They’re actually turned off.

Anyone with two or three brain cells to rub together,  knows that the contractor is going to just over charge $2000 to make up for it.

They have money – so they’re familiar with money problems. 

Meaning they know when someone isn't being genuine.

They also know that cheap work ends up costing more in the long run.

They care about the contractor taking care of their property and respecting their household more than they care about saving a little money.

If they get a strong trustworthy relationship out of working with you, then to them that's money well spent.

You can't put a price on a real relationship.

But you can put a price on your value.

Rebuild Your Message

Instead of giving off the vibe of cheap work by giving discounts, focus on the value you bring to your customers.

• How organized is your project management?

• How well do you make sure your customers are satisfied?

• What kinds of transformations do you bring to your clients home  or business?

These are the things people value.

By tapping into emotions and real world experiences you’ll attract like minded people that will resonate with your message.

People that prioritize value and excellence.

Those that appreciate and are willing to invest in top-notch flooring solutions.

You pair that with a fair price and it becomes a no brainer.

Position the message of your company as the premium choice for those looking for the best.

Facebook ads are the best way to deliver this message to your local community with the least amount of work.

This is what we do inside www.digitalfloorist.com

Here some actionable advice on how you can do this too:

Your Marketing Should Not Look Like Marketing

People don't go on social media to look at ads, they want to see content that they enjoy looking at.

Make ads that will grab their attention and stop them from scrolling.

They will scroll faster if it's clearly some stock photo ad claiming $2000 off.

The main goal of your ad photo and headline is to capture attention and drive it to your primary text. (The text in the ads description)

Tell a Story in Your Primary Text

Telling a story is by far the best way to get someone's attention and get them to like you.

People remember how stories made them feel – and associate that positive feeling with you.

The people you attract will be people that actually resonate with you and your brand, not someone interested in getting a discount.

Give the customer something to relate to.

Start with the Prospect

Most people think it's (ad - message - prospect).

Flip this on its head (prospect - message - ad).

• Put yourself in the shoes of your ideal prospect.

• What kind of message can you give that will resonate with them?

• Put this message into your marketing.
  

Understand what your prospect wants – and then give it to them.

Once you master this, you’ll be able to generate leads that 

• actually care about your company

• Actually pay your prices

• Actually value your services
  

Stop giving discounts.

Start giving value.

Enjoy the rest of your weekend.

La’myirs.